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Destination management system

Turn visitor interest into itineraries your city can measure.

VisitLion gives cities a warm, story-based itinerary builder for visitors and a practical management system for tourism teams that need better data, better partner visibility, and a better way to show what is working.

Live city installationVisitor choice analyticsCity-branded front end
Explore Glen Rose10:24

Your afternoon story

Fossils, pie, and a sunset walk

Start at the square, wander toward local history, then end with a riverside view before dinner.

Family tripHalf dayHistoryLocal foodEasy walking
1

Historic stop

2

Local lunch

3

Photo-worthy finish

Director dashboard

Selections this month

Live
1 cityinstalled
4.6ksample views
37%food intent
Historic downtown42%
+18%
Family attractions31%
+11%
Local restaurants28%
+9%
Outdoor stops22%
+6%

The product

A destination system with a visitor experience people finish.

Most tourism sites ask visitors to browse lists. VisitLion starts with the traveler: who they are with, what kind of day they want, how much time they have, and what they are drawn to. The city gets a richer front door and the director gets a clearer signal.

For visitors

A trip builder that feels like the start of the adventure.

Visitors answer a few friendly prompts and receive a paced, story-based itinerary that connects the places, meals, shops, and moments your city wants them to discover.

For directors

A clearer view of what people actually want.

See the themes visitors choose, the listings they open, and the routes they save, so budget conversations can lean on real selection data instead of guesses.

For local partners

A fairer stage for the whole destination.

Restaurants, shops, attractions, parks, and events can all be part of the story, giving smaller businesses a practical path into the visitor journey.

Why cities buy it

Make the visitor journey measurable without making it boring.

Tourism directors need more than page views. VisitLion helps answer the questions behind the work: what visitors choose, which partners earn attention, what themes are rising, and where the destination story is connecting.

Top trip intentFamily-friendly local discovery
Useful forCouncil updates
Helpful toLocal partners
Core shiftFrom static guide to living visitor data

What is included

Everything needed to launch a city-branded itinerary front end.

City-branded visitor experience

Story-based itinerary recommendations

Listing and partner management

Visitor preference analytics

Administrator analytics dashboard

Business owner and employee dashboards

Role-based access controls

Performance reporting for stakeholders

Installed first in Glen Rose, Texas

Back office

City staff manage the system. Local partners can manage their presence.

Behind the visitor story-builder is a practical operating layer for tourism teams. Administrators can see destination-wide activity, while business owners and employees can have dashboards for their own companies.

Administrator overview

City teams can review system-wide business visibility, itinerary selections, website clicks, call taps, and visitor actions by reporting period.

Partner dashboards

Business owners and employees can receive their own access, giving local partners clearer visibility into how visitors engage with their company.

Role-based permissions

Administrators, analysts, editors, owners, business owners, and business users can have the right level of access without handing everyone the keys.

VisitLion administrator analytics overview with reporting filters and visitor action metrics.VisitLion user management screen showing administrator, analyst, business owner, business user, editor, and owner roles.

Live proof

First installed in Glen Rose, Texas.

VisitLion is already running as the itinerary builder for Glen Rose. That first city installation gives new destinations a real product to evaluate, not a speculative mockup.

Positioning

Built for DMOs, chambers, downtown groups, and tourism teams.

VisitLion can sit alongside an existing tourism website or become the destination front door for itinerary planning. Either way, the city owns its brand experience while VisitLion powers the system behind it.

Best fit for

  • City tourism departments
  • Chambers of commerce
  • Downtown associations
  • DMOs and CVBs
  • Economic development teams

For Texas tourism offices

Built to fit the HOT-tax conversation.

For Texas cities, VisitLion is positioned around the same purposes tourism teams already discuss when evaluating local hotel occupancy tax projects: distributing visitor information, promoting tourism, and showing how the investment supports the destination.

HOT-fund friendly

Tourism information

VisitLion functions like a digital visitor information center: it distributes practical, destination-specific recommendations to tourists before and during their trip.

Tourism promotion

The itinerary builder is designed to attract visitors toward local attractions, restaurants, shops, events, and historic assets that support hotel activity.

Reporting support

Directors can bring visitor selections, listing engagement, and destination-interest data into board, council, and partner conversations.

Next step

Tell us about your city. We will shape the demo around it.

Share the basics about your role, destination, timeline, funding path, and goals. We will walk through the Glen Rose installation, show how a launch works, and focus the demo on what your team needs to prove.

What should the demo focus on?